A Touch of India started with one mission: to let your space reflect you — stylish, original, and totally unapologetic. And in doing so, we aim to bring Indian crafts out of India to the world!
But how did we make a start you ask? Here is the long version!
All great things start with a story that lasts forever
Our Story
A Touch of India was launched in June 2023 However, the idea was born 15 years ago when I, Shruti, started my graduation degree in Textile Design at NIFT back in India. The rich handcrafts native to each region in India always fascinated me, and became the reason why I chose to go to design school. Despite studying Math & Physics with an aim to get a degree in Computer Science Engineering, I followed my heart (best decision ever! Otherwise you wouldn’t be reading this today!).
When I started design school, and learned about homegrown treasuered Indian crafts, I soon discovered that many parts of the world remained devoid of having experienced these rich handcrafts. I started dreaming of finding a way to bring India to the world, but of course got caught up in the perils of the corporate life. Not that I have any regrets, I made some invaluable friends, and had wonderful mentors.
Back in early 2021, after moving to the UK, I just knew, this is the time to bring my dream to reality. I started digging my contacts back from my design school days, and reached out to artisans, travelled to India, met some vendors, established supply chain routes, and finally came to life a dream that was 15 years in making.
June 2023, two years after moving from my home country, I was on a mission to make my new place truly feel like home – an extension of my personality.When finding those pieces proved impossible, the textile designer in me kicked in. After 15-years this was my chance to realise my dream of sharing my love for Indian handcrafts with the world. It's that special blend of colors and textures that gives each piece its own identity, and and I hope you discover something that resonates with your personality.
A very warm welcome to you! I promise to delivery quality products at prices that don’t hurt!
Shruti
Its a family affair
Our business is truly a family affair, built on the collective strength, wisdom, and passion of those closest to me.
My parents and my husband are the backbone of this brand, each bringing their unique talents to the table.
Dad has always been the driving force behind our bold decisions, drawing on years of experience running a successful business in India.
Mom is our quality control inspector! Her meticulous attention to detail ensures that every item we receive from India meets the highest standards.
My husband never imagined that running a business could be this much fun. His candid feedback on customer perceptions, pricing strategies, and promotions is crucial in fine-tuning the offerings.
Together, we’re a dream team, united by our shared vision and excitement for the journey ahead.
Our Signature Sauce
-
✺
Extend your personal style to your living space. Whether your style is clean and minimalist or bold and eclectic, we have something to suit every aesthetic.
-
✺
Every purchase with A Touch of India empowers artisans, gives them a little hope to keep alive the skills passed on to them by their ancestors.
-
✺
All our products are hand- made, therefore, slight difference in colour from the visible product image is possible, which adds to its nature of being crafted.